Latest News
Forrester to analysts: you can blog, but...
Late last week, it was reported that Forrester Research had implemented a policy under which analysts with personal blogs related to the technologymarkets they cover at Forrester would be required to ditch them and instead publish their blogs on Forrester.com.
The move raised eyebrows since some of Forrester's analysts and former analysts are well-known bloggers in the markets they cover.
Critics of the move think Forrester is being short-sighted. Dennis Howlett of ZDNet called Forrester's decision an "epic E2.0 fail" and wrote that "Forrester is showing itself as hypocritical". As Howlett sees it, Forrester is making a killing on the back of 'rock star' analystsand this is just a way to control them further. A number of Forrester analysts, such as well-known social media analyst Jeremiah Owyang, have built personal brands of their own and left the firm.
SageCircle, which broke the news, also suggested that this is about trying to keep talented employees under the firm's thumb:
If you would like to read more news please visit http://econsultancy.com
News
About us
©Econsultancy 2010
Powered By KODIME