Latest News

Google buys a Super Bowl Ad

Google may have one of the most valuable brands in the world, but that hasn't meant that it's acted like one. Unlike other brands with global recognition, Google has never really engaged in much traditional advertising.

And for good reason: it really hasn't had to. After all, Google built its reputation with consumers in an almost grassroots fashion. As a search upstart, it found a way to beat larger, entrenched players by offering a more compelling search experience. And with the launch of AdWords, it turned its massive audience into a massive cash cow.

But Google isn't an upstart anymore and as a mature company, Google is starting to act more like a traditional brand than an upstart. That menas it's engaging in more traditional advertising. The type it has criticized in the past.

This weekend, this was on display in the most visible way possible as Google purchased an ad on television's most prominent advertising time slot: the Super Bowl.

Cont...

Back to Article List

If you would like to read more news please visit http://econsultancy.com

News
About us