Econsultancys Digital Cream event in London last week was a great place to announce our plans for a new piece of research about the impact of digital on a range of business functions including marketing, customer service and product development.Latest News
How are organisations planning for digital beyond marketing?
Econsultancys Digital Cream event in London last week was a great place to announce our plans for a new piece of research about the impact of digital on a range of business functions including marketing, customer service and product development.
Our research, being carried out in association with digital business consultancy Blue Latitude, will be based on a survey of companies and supplemented by a number of in-depth interviews with senior stakeholders from well known organisations across a range of sectors.
Our fourth annual Digital Cream, a roundtable-based conference for 160 client-side delegates, included some detailed discussion around the theme of managing digital channels, which was the subject of a much referenced Econsultancy report written by Dr Dave Chaffey two years ago.
Skilfully moderated by Blue Latitudes managing director Martin Brass, there were some juicy topics on the menu at this table ... and these morsels will feed into our joint piece of research (excuse the culinary puns).
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